"Dlia Dusha & Dushi"

• 180 stores, 40 of them in Moscow and 18 in Saint-Petersburg
• 70 franchisees
• Subsidiaries in Surgut, Perm, Kaluga, Bryansk and Astrakhan
• 400 employees

The first Dlia Dusha & Dushi store was opened in Moscow in 1999 by Nicolas Megrelis, a French citizen who has lived in Russia for over 10 years. Today the company counts more than 80 employees in the main office, 50 employees in the warehouse and 110 franchise stores throughout Russia.

The concept of Dlia Dusha & Dushi can be summed up in the phrase,

"beauty and well-being of the body and soul".

The "DDD" logo - a green tree - and the interior decoration of the stores - natural wood shelves and green walls - convey the idea of a natural environment and provide a calm and enjoyable shopping experience for our customers. The concept is set up in small stores of 45 m2 located near pedestrian areas and in shopping malls.

Dlia Dusha & Dushi carries a wide range of cosmetic products including products for the bath and shower, face and body care, hair care, sauna accessories and also items for the home such as candles, decorative flowers and potpourri. Our stores count over 1500 references coming from more than 70 suppliers from Europe, Asia, Australia and South Africa.

Our sales assistants receive in-depth training from our specialized managers and are able to help each customer pick the products which are most suitable for them.

All year long, promotions are run in Dlia Dusha & Dushi shops to increase traffic, and to encourage customers to come in on a regular basis. Since May 1st, 2005, we have offered our loyal clients a fidelity card which allows them to take advantage of special discounts and other offers.